In 1960 SIDI started to manufacture sports shoes as a handicraft business. In the 70s' specific shoes for the cycling area and boots for the motorcycle area were produced. Dino Signori the founder of SIDI has combined his passion for cycling with over 50 years of experience in the manufacture of innovative sports shoes. Thanks to this passion and the deep knowledge SIDI has according to its own statement developed to the market leader in cycling and motorcycle shoes.
SIDI's balance between tradition and innovation, style and comfort make SIDI sports shoes after half a decade unique in the industry. In 1974 the logo as we all know it was defined with the adding of the whirl as a symbol for power and movement. SIDI turned from a simple company to a famous brand in the bike industry.